THE TEAM BEHIND TONAL

Tonal makes the smartest home gym out there — $535M raised, Serena Williams and Stephen Curry on the cap table, and a leadership team that came from Apple, Google, and NBC. The product speaks for itself. The team behind it deserved photos that did the same.

We started by actually doing our homework — brand guidelines, how their competitors were showing up visually, where the images would end up and what they'd need to do when they got there. Presented two different directions, Tonal picked 2 concepts for different use cases, and we shot the whole thing in a day - during the Tonal Strength Summit that we also fully covered. Top-tier photography of C-suite, strategic management, partners, advisory board as well as photo- and video- conference coverage - done. All in one day.